Do most pharmaceutical companies use third party behavioral advertising cookies?

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Yes.

As the following chart indicates there is a wide disparity between the quantity of third party behavioral advertising cookies used by pharmaceutical companies within the Fortune 500:1

Greatest Quantity

Smallest Quantity

Average Quantity

37

0

5.7

When compared against other industries, the pharmaceutical sector ranks 33rd of 46 industries in their average deployment of advertising cookies.

For more information and resources about the CCPA visit http://www.CCPA-info.com.


This article is part of a multi-part series published by BCLP to help companies understand and implement the General Data Protection Regulation, the California Consumer Privacy Act and other privacy statutes.  You can find more information on the CCPA in BCLP’s California Consumer Privacy Act Practical Guide, and more information about the GDPR in the American Bar Association’s The EU GDPR: Answers to the Most Frequently Asked Questions.

1. BCLP, February 2020: Pharmaceutical Industry Privacy Report.

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