“Perhaps the more urgent need is to share ideas, instead of rushing to share people’s data,” writes European Data Protection Supervisor Wojciech Wiewiórowski.

“More than ever, there is a need to illuminate new paths for rewarding more sustainable business models that do not rely on the ubiquitous and constant tracking of human behaviour and relationships, a practice which has already damaged trust in digital services. Many European-based privacy enhancing technologies and ‘personal information management’ solutions are already in development or on the market.”

“The EU can be faithful to its values and offer a thriving, and sustainable, digital environment, giving a stimulus to European innovators and champions with the energy and ideas to compete with the biggest companies from other parts of the world.”

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