I always joke that when my wife discusses to people what I do as an ERISA attorney, she claims she has no idea. Imagine if I was a third party administrator (TPA). Being a TPA is the most difficult job in the retirement plan business because most people don’t understand what you do and don’t value what you do when you’re great at it. Thanks to a competitive marketplace, it’s hard for a TPA to manage the day-to-day issues of being in business and standing out in the crowd. This article is about the challenges that a TPA faces and how to deal with them in a super competitive business.
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