FTC Doesn’t Sugarcoat Warning Letters to Social Media Influencers, Trade Associations

Cozen O'Connor
Contact
LinkedIn
Facebook
X
Send
Embed

Cozen O'Connor

  • The FTC sent warning letters to two trade associations and twelve online health influencers warning them that they may have violated the FTC Act by failing to adequately disclose payments for social media posts promoting the safety of aspartame and the consumption of sugar-containing products.
  • The letters express concerns that the trade associations may have utilized deceptive or unfair marketing practices by paying registered dieticians and other providers of dietary advice to promote the safety of aspartame or sugar on TikTok and Instagram without using sufficiently clear and conspicuous disclosures. The individual dieticians and influencers at issue also received warning letters.
  • The letters urge the trade associations to review their social media policies and the posts of paid endorsers to ensure they contain sufficiently clear and conspicuous disclosures. They note that future violations could result in civil penalties of up to $50,120 per violation.

Written by:

Cozen O'Connor
Cozen O'Connor
Contact
more
less

Cozen O'Connor on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign Up Log in
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide