This afternoon, I had the good fortune to sit in on a webinar put on by Kevin O'Keefe & LexBlog, focused on getting back to basics. The topic was on networking through the internet (I'll post the link to the recording when it's up on Kevin's blog) and since I've seen Kevin speak before, I knew the audience was in for some valuable information, which I'd like to pass along to you.
Since we've already talked about why social media should matter to lawyers, the next step is to talk about "well, here I am, now what?" Kevin did a great job of addressing that question and more in his webinar and focusing on the concepts that mean the difference between success and failure.
Please see full publication below for more information.