In today’s show, host Tom Fox speaks with Shaina Weisinger of Repurpose House, a company that repurposes long-form content into optimized social media posts. Shaina had years of experience in digital marketing strategy and established Repurpose House when she realized that her clients wanted repurposed content, a niche in the marketplace that no other company was filling. She chats with Tom about why repurposing is a good strategy, how she built her offshore team and her company’s 5 core principles.