In This Presentation:
- Trademarks – not just for consumer companies
- Strength of a Trademark: Categories
- Choosing a Trademark
- Obtaining Protection – Common Law Rights
- Obtaining Protection – State Trademark Rights
- Obtaining Protection – Federal Rights
- Obtaining Protection – Even more
- Enforcement
- Trademark Infringement
- Trademark Infringement – Likelihood of Confusion
- Likelihood of Confusion – Financial Services Companies
- Likelihood of Confusion – Initial Interest Confusion
- Likelihood of Confusion – Relevant Cases
- Likelihood of Confusion
- No Likelihood of Confusion
- Lessons Learned
- Defenses to Trademark Infringement:
- Derivative Products
- Derivative Products – Fair Use
- Classic Fair Use
- Nominative Fair Use
- Nominative Fair Use - No infringement
- Fair Use
- No Fair Use
- Disclaimer
- Lessons learned
- Protecting Your Clients
- Excerpt from Trademarks – not just for consumer companies:
- Trademarks are not just typical brand names – i.e. Nike, Coca Cola, Apple
- Investment companies should protect their trademarks too...
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