I’ve been in this 401(k) business for 25 years. I’ve seen a lot of good ideas and a lot of bad ideas, which doesn’t include the two people I know sitting in Federal prison for embezzlement. There are certainly great ideas that people have brought to me over the years and some of them have succeeded I’m always amazed by the great ideas that fail, simply because of poor execution. There have been some really bad ideas in this business that have had greater success than some good ideas. As I always say, if superior things win out, then Betamax would have beaten VHS. This article is all about what to avoid when you develop a great idea that could help you with your business.