Data serves as the foundational element for artificial intelligence (AI) models, enabling algorithms to discern patterns, forecast outcomes, and provide insights. The advent of generative AI, which relies extensively on vast and varied data sets to create new content, underscores the importance of data in this context. While AI initiatives such as generative AI present novel opportunities, they also introduce complex legal challenges related to data privacy, intellectual property rights, ethical considerations, and contractual obligations. This article looks at some of these legal challenges and provides guidance for in-house counsel on establishing frameworks for responsible utilization of data in AI initiatives.

Originally published by Reuters and Westlaw Today - January 19, 2024.