Nota Bene Podcast Episode 129: Practical Tips for Protecting Your Brand Against Counterfeiters with Lisa Martens

Sheppard Mullin Richter & Hampton LLP
Contact
They say imitation is the sincerest form of flattery. Nowhere is this imitation more unwelcome than when it comes to a company’s intellectual property. Intellectual property laws and the protection they offer ensure that a business can fully protect its brand and reap the benefits of its inventions. Intellectual property rights also provide a course of action for business owners should they face counterfeiters. In this episode, we’re exploring the types of intellectual property protections available to businesses and sharing See more +
They say imitation is the sincerest form of flattery. Nowhere is this imitation more unwelcome than when it comes to a company’s intellectual property. Intellectual property laws and the protection they offer ensure that a business can fully protect its brand and reap the benefits of its inventions. Intellectual property rights also provide a course of action for business owners should they face counterfeiters. In this episode, we’re exploring the types of intellectual property protections available to businesses and sharing practical ways to protect against infringements.

Joining me for this conversation is intellectual property attorney Lisa Martens. Lisa is a partner in the Intellectual Property Practice Group in Sheppard Mullin’s San Diego (Del Mar) office. Lisa's practice focuses on the protection and enforcement of brands for clients ranging from startups and emerging companies to Fortune 500 corporations. She has particular expertise in the food and beverage, healthcare, life sciences, e-commerce, semiconductor, sporting goods and retail clothing industries.

Lisa counsels clients on a variety of trademark issues, including the development of U.S. and foreign trademark portfolios, global brand strategy and licensing. She has also successfully handled numerous domain name disputes in the U.S. and worldwide. In addition, Lisa provides advice on advertising substantiation and rights of publicity and has successfully litigated false advertising and right of publicity cases in federal court.

Thank you for listening! Don’t forget to SUBSCRIBE to the show to receive every new episode delivered straight to your podcast player every week.

If you enjoyed this episode, please help us get the word out about this podcast. Rate and Review this show in Apple Podcasts, Amazon Music, Stitcher Radio, Google Podcasts, or Spotify. It helps other listeners find this show.

READ TRANSCRIPT

What We Discussed in This Episode:

What is counterfeiting and how does it harm companies?

What are copyrights and trademarks?

What qualifies for trademark protection? What qualifies for copyright protection?

Are trademark and copyright protections automatic? What must a business owner do to obtain each type of protection?

How intellectual property protections vary by country

In what ways can pirates knock off a product?

Which countries are considered “high piracy” locations?

What are some practical tips for protecting against counterfeiters?

Resources Mentioned:

U.S. Trademark and Patent Office – www.uspto.gov

European Cluster Collaboration Platform - https://clustercollaboration.eu/tags/ctmo

Contact Information:

Lisa’s Sheppard Mullin attorney profile - https://www.sheppardmullin.com/lmartens

World Trademark Review article – Practice tips for combatting counterfeiters: an action plan for brands, manufacturers and retailers https://www.worldtrademarkreview.com/anti-counterfeiting/practice-tips-combatting-counterfeiters-action-plan-brands-manufacturers-and-retailers See less -

Embed
Copy

Other MultiMedia by Sheppard Mullin Richter & Hampton LLP

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations. Attorney Advertising.

© Sheppard Mullin Richter & Hampton LLP

Written by:

Sheppard Mullin Richter & Hampton LLP
Contact
more
less

PUBLISH YOUR CONTENT ON JD SUPRA NOW

  • Increased visibility
  • Actionable analytics
  • Ongoing guidance

Sheppard Mullin Richter & Hampton LLP on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide