New York Partner Marc Lieberstein was joined by Adina Avery-Grossman and Louis Drogin of Brandgenuity for a practical business discussion about the brand licensor-licensee relationship during and after the current COVID-19 crisis. The discussion included changes in the license relationship, how the license parties are adapting to the current crisis and preparing for the post-crisis, what accommodations are being made among the parties now, and how the parties are identifying opportunities and avoiding risks in licensing after the See more +

New York Partner Marc Lieberstein was joined by Adina Avery-Grossman and Louis Drogin of Brandgenuity for a practical business discussion about the brand licensor-licensee relationship during and after the current COVID-19 crisis. The discussion included changes in the license relationship, how the license parties are adapting to the current crisis and preparing for the post-crisis, what accommodations are being made among the parties now, and how the parties are identifying opportunities and avoiding risks in licensing after the crisis. After the discussion, the panel answered questions from the attendees. See less -