Okay, I admit it. I love commercials. So much so that when I ordered the DVR service with my cable, I wasn't sure I would fast forward through them. (Don't worry, I do) Not all commercials, of course. I just love the well done ones. Like the Old Spice campaign - but that also combined my love of social media, so I'm a bit biased. So for me, although I really enjoy football, the Superbowl is really about the commercials - they are the best of the best in advertising - at least, they're supposed to be. If you're paying $3 million for a commercial spot, it should be the best work your company can get. What does this have to do with legal marketing? I'm not a huge fan of legal commercials, I must admit. But I think there are solid marketing lessons to be learned from my favorites. And from the bad commercials - let's be honest, there were more than a couple of those last night! So without further ado....