Taco Tuesday for All?

Fox Rothschild LLP
Contact

Fox Rothschild LLP

After years of owning the trademark registration “Taco Tuesday,” Taco Johns has agreed to drop it after Taco Bell petitioned the U.S. Patent and Trademark Office to have the registration killed due to it being a common phrase. However, Taco Bell didn’t act alone in this fight and enlisted the help of a beloved NBA athlete who also enjoys a good Taco Tuesday.

In a statement announcing the relinquishment of the trademark, Taco John’s said they were “lovers, not fighters.” Although, I think many of us would be happy to witness a taco fight and maybe even take home a souvenir or two. Taco John’s also announced that it would be donating thousands of dollars to the Children of restaurant Employees nonprofit instead of spending it on legal fees and encouraged other taco-loving brands to do the same. Now that Taco John’s has relinquished its trademark, taco lovers far and wide can use “Taco Tuesday” freely. I’m sure I don’t speak for myself when I say I can’t wait for the next TACO TUEEEESSDAAAAY!

[View source.]

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Fox Rothschild LLP | Attorney Advertising

Written by:

Fox Rothschild LLP
Contact
more
less

Fox Rothschild LLP on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide