News & Analysis as of

Trademark Litigation

Carlton Fields

Florida Appeals Court Decisions Week of April 13 - 17, 2026

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U.S. Eleventh Circuit Court of Appeals - Kahlo v. Pinedo - personal jurisdiction, trademark, corporate shield - Joyce v. Forest River - Fla Lemon Law, arbitration, review - USA v. Martinez - Maritime Drug Law...more

Weintraub Tobin

The Briefing: Taylor Swift, Trademark Law, and the Fight Over ‘Life of a Showgirl’

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Can a five word phrase be worth millions? In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Matt Sugarman break down the high stakes trademark dispute between Las Vegas performer Maren Flagg and...more

McDonnell Boehnen Hulbert & Berghoff LLP

The Digital Heartbeat: Rolex, AI, and Counterfeit Protection

Few brands have matched the impact Rolex has had on the evolution of horology. From the 1926 debut of the “Oyster,”[1] the world’s first waterproof case, to the perfection of the “perpetual self-winding rotor”[2] in 1931,...more

Oberheiden P.C.

Hiring a False Advertising Lawyer to Sue Under the Lanham Act

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False and misleading advertising campaigns can have significant consequences for competitors. Whether a company’s deceptive practices relate to its own products or services, a competitor’s products or services, or a...more

McDermott Will & Schulte

“X” marks the spot: A single DuPont factor may be dispositive

The US Court of Appeals for the Federal Circuit affirmed dismissal of a trademark opposition, concluding that a single DuPont factor may be sufficient on its own to support a finding of no likelihood of confusion....more

Butler Snow LLP

Nickelodeon Teaches Sound-Alike Trademarks

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My kids recently watched an episode of Nickelodeon’s teen sitcom Sam & Cat, starring Jennette McCurdy and Ariana Grande. Yes, it really was my kids who turned it on. I was in the other room working....more

Erise IP

One Lawsuit, Hundreds of Sellers: Mass IP Enforcement Through Schedule A Lawsuits

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Online marketplaces create enormous opportunities for businesses to attract more customers and sell in previously unreachable markets. But the ecommerce landscape also makes it easier for counterfeit goods and unauthorized...more

Morrison & Foerster LLP - Federal Circuitry

“Baby Shark” and the Hague Service Convention: The Second Circuit Limits Email Service Abroad

Many readers will be familiar with the viral kid’s song “Baby Shark,” with its catchy, sing-along refrain. In an unexpected legal crossover, the tune recently surfaced in a Second Circuit case about the use of email to serve...more

International Lawyers Network

The 99 Year Dilution Dilemma: What’s the Harm if No Confusion?

The Theory of Dilution Crosses the Pond - The origin story for the cause of action of “dilution” in the United States begins with Frank Schechter’s 1927 Harvard Law Review article, Rational Basis of Trademark Protection....more

Weintraub Tobin

March Madness or Trademark Madness? The NCAA v. DraftKings Lawsuit

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Can you use “March Madness” without getting sued? In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Jessica Marlow break down the NCAA’s lawsuit against DraftKings and the high stakes fight over one...more

Kaufman & Canoles

K&C Sports & Entertainment Law Weekly Roundup - April 2026

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The Women's National Basketball Association "abused its monopolistic control" of women's pro basketball when it allowed the Connecticut Sun to be sold to an owner who is moving it to Houston, Sen. Richard Blumenthal, D-Conn.,...more

Katten Muchin Rosenman LLP

The "Rogers" Test Continues to be a Vital Protection for Expressive Works

Third-party trademarks and products show up in motion pictures and television productions in all sorts of ways. Cameras pan down busy urban streets with restaurant, retail signage, and billboards on both sides. Characters...more

Knobbe Martens

Trademark & Brand Protection Update | March 2026

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The Trademark Trial and Appeal Board (“TTAB”) is currently reviewing a case centered on video rental company Blockbuster, which has the potential to significantly widen the scope of trademark dilution protection by allowing...more

Seyfarth Shaw LLP

MARCH MADNESS®, Sportsbooks, and Nominative Fair Use: What the NCAA v. DraftKings Lawsuit Really Signals

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Brackets are set. Bets are placed. As the biggest college basketball game of the year tips off this weekend, fans across the country will be wagering on the outcome of the FINAL FOUR® after the NCAA lost an initial bid to...more

Roetzel & Andress

A Common Branding Conundrum: Building a Brand With a Trademark That Is in Use by a Competitor

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Consider the following scenario: you have just landed on a new brand name for your business or product. However, you discover that another business is already using it, but has not obtained a federal trademark registration....more

Dorsey & Whitney LLP

KLUTCH vs. KLUTCH - A Cleveland Trademark Battle

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Klutch Sports Group is a well-known sports management company that was founded in his home city by Cleveland native Rich Paul and that represents – most famously – LeBron James (also born and raised in Ohio). Klutch Sports...more

Loeb & Loeb LLP

King v. Perry

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Ninth Circuit affirms dismissal of trademark infringement suit by actor in play Diary of a Mad Black Woman against Tyler Perry, holding that use of actor’s name in credits of filmed version of play was nominative fair use...more

International Lawyers Network

Katy v Katie: The Case That Got Away

Taylor v Killer Queen LLC [2026] HCA 5 - The lengthy trade mark dispute between Australian fashion designer, Katie Perry (now Katie Taylor), and international pop sensation Katheryn Hudson, better known under the stage name...more

Erise IP

What’s Trending In Trademarks // March 2026

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The end of February and beginning of March delivered a flurry of decisions that, taken together, tell one story: the rules governing brand names and creative content are being redrawn by courts—from district courts up to the...more

Kaufman & Canoles

K&C Sports & Entertainment Law Weekly Roundup - March 2026 #4

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A Walt Disney Co. gaming executive accused the company in CA state court of discriminating and retaliating against him after he complained about a human resources executive contacting his executive coach to "dig up dirt,"...more

Miller Canfield

Out of Bounds?: NCAA Challenges DraftKings' Use of 'March Mania' Branding

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The National Collegiate Athletic Association (“NCAA”) has filed a federal trademark lawsuit against DraftKings, Inc. alleging unauthorized use of the NCAA’s iconic basketball tournament trademarks, including MARCH MADNESS®,...more

K&L Gates LLP

Fame Isn’t Everything: Australian Designer Trumps Popstar After Long-Running KATY/KATIE PERRY Trade Mark Dispute

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The High Court of Australia has handed down its highly anticipated decision in Taylor v Killer Queen LLC [2026] HCA 5 in a narrow 3-2 majority, ending a decade-long trade mark battle between American pop star Katy Perry (born...more

Morgan Lewis

New GTLD Application Window Expected to Open in April

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The Internet Corporation for Assigned Names and Numbers (ICANN) is preparing to open the first new round of generic top-level domain (gTLD) applications since 2012. Following its approval in late 2025 of an updated Applicant...more

Bradley Arant Boult Cummings LLP

Have Iconic Twitter Trademarks Been Abandoned?

Operation Bluebird Inc. is attempting to take flight with its rival social media platform — "twitter.new" — by asking the U.S. Patent and Trademark Office to find that Elon Musk's X Corp. has abandoned its "Twitter" and...more

Shook, Hardy & Bacon L.L.P.

Food and Beverage Litigation and Regulatory Update - March 2026

Denial of a motion to dismiss a "cage free" eggs lawsuit, updates on marketing plant-based products with meat- and dairy-related terms in Europe, dismissal of a lawsuit alleging a restaurant's salsa was excessively spicy, and...more

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