The Briefing by the IP Law Blog: Sushi Restaurants Battle for Control over Hand Roll Trademark

Weintraub Tobin
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Sushi Nozawa, LLC, owner of the popular sushi destination Sugarfish, is challenging the HRB Experience LLC over use of the term “Hand Roll Bar.” IP Attorneys Scott Hervey and Josh Escovedo discuss the lawsuit, including descriptive versus generic terms, secondary meaning, and the potential strategies of the parties.

The IP law blog is a publication of Weintraub Tobin (www.weintraub.com). The Intellectual Property Law Blog provides insight in connection with copyrights, trademarks, patents, trade See more +

Sushi Nozawa, LLC, owner of the popular sushi destination Sugarfish, is challenging the HRB Experience LLC over use of the term “Hand Roll Bar.” IP Attorneys Scott Hervey and Josh Escovedo discuss the lawsuit, including descriptive versus generic terms, secondary meaning, and the potential strategies of the parties.

The IP law blog is a publication of Weintraub Tobin (www.weintraub.com). The Intellectual Property Law Blog provides insight in connection with copyrights, trademarks, patents, trade secrets, false advertising, licensing and promotions, and sweepstakes. The blog’s objective is to serve as a forum to discuss IP strategies that provide protection to a business’ or persons’ intangible assets. The blog is for informational purposes only and does not constitute legal advice.

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