The FTC will likely update Green Guides provisions, impacting corporate decision-making in marketing and throughout the value chain.

Latham & Watkins is pleased to present a series of Clients Alerts on environmental, social, and governance (ESG) and value chains. This series addresses how the shifting ESG landscape is impacting global value chains and provides practical takeaways for companies looking to manage the risks and opportunities. The first Client Alert focuses on increasing regulatory pressure in the US, Europe, and Asia and the resulting compliance challenges. The second Client Alert examines a revised UN draft treaty on business and human rights and offers practical guidance for companies to consider when implementing programs and policies regarding human rights due diligence. This third Client Alert addresses rapidly shifting ESG regulatory developments around environmental marketing claims, particularly in the US, and offers practical steps for companies to consider taking in anticipation of new agency guidance on deceptive marketing claims.