Unpacking Averages: Popular Ways to Combine Device Functionality

Epstein Becker & Green
Contact

Epstein Becker & Green

This month, we’re going to look at a visualization that uses network techniques. Visualizing a network is a matter of nodes and edges. If the network were Facebook, the nodes would be people, and the edges would be the relationships between those people. Instead of people, we are going to look at specific device functionalities as defined by the product codes. And instead of relationships, we are going to look at when device functionalities (i.e., product codes) are used together in a marketed device as evidenced by a 510(k) submission.

In the chart below, we limit ourselves to the example of cardiology devices. We could similarly produce a chart for any therapeutic device category. In addition to identifying the device functionalities that are used with each other, the chart measures two things:

  1. The popularity of each device’s functionality, which means how often a given device functionality is combined with others. Below this is the size of the dot that represents the node.
  2. The frequency with which each device’s functionality is linked to another device’s functionality. Below this is the width of the line that connects to dots or nodes.

Chart

This is an interactive chart where you can hover your cursor over a particular node and read the name of the node.

Methodology

We looked at submissions over a more than 20 year period of time, between 2000 and October 2021. We used software to read every 510(k) summary on FDA’s website during that time. We pulled out of those summaries every mention of a product code. Then we produced a list of every combination of two product codes (i.e., two product codes used in the same 510(k)). Finally, we aggregated these instances for the 20 year period, counting the number of times any two product codes were used together.

Interpretation

There are clearly some product codes – some functionalities – that are very popular to include with other functionalities. In the cardiology space, as illustrated in the chart, right in the center of the network appear to be functionalities such as oximeters, noninvasive blood pressure measuring functionalities, breathing functionality monitors, and physiological patient monitors. That makes sense, as those functionalities measure core body signals for cardiovascular treatment and diagnosis. Lesser hubs that appear more on the periphery, but still nonetheless connect with many of the device functionalities, include various catheter functionalities.

A chart such as this can be useful both in what it shows, and what it doesn’t show. From a research standpoint, this shows where a lot of the historical emphasis has been in product development. In other words, this illustrates the focus on product development with regard to combining device functionalities to achieve some overall clinical objective. Indeed, the chart could also give inspiration to product development as it illustrates areas where maybe a product team could add functionality to what it already has that would be clinically useful.

From a marketing perspective, this also could be used to identify white space, or areas where product development hasn’t focused. Of course, there could be good reasons for that, in the sense that some combinations of device functionalities would simply make no sense or produce no value. But it could also stimulate thinking about areas that simply haven’t been explored as vigorously.

[View source.]

Written by:

Epstein Becker & Green
Contact
more
less

Epstein Becker & Green on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide

This website uses cookies to improve user experience, track anonymous site usage, store authorization tokens and permit sharing on social media networks. By continuing to browse this website you accept the use of cookies. Click here to read more about how we use cookies.