In just a few years, vacation rental websites have exploded onto the scene, commanding a significant market presence in the hospitality industry and redefining traditional “vacation rentals.” In particular, websites like Airbnb and VRBO have succeeded in large part because of their accessibility to users worldwide.
That’s not necessarily good news for hotel brand owners. Aside from the obvious potential lost revenue, these websites are creating a new breed of potential risk to hoteliers. Indeed, many owners of residential units within hotels or resorts that seek to rent out their properties via these websites include some reference to the hotel or resort brand in their listing. This is often in the title of the listing and in other prominent locations. These listings also generally include a description of the resort’s amenities and photos of the resort property. Listings may even include the hotel’s logo.
Originally published on HOTELSMAG.COM - March 23, 2016.
Please see full publication below for more information.