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Corporate Branding

Foley & Lardner LLP

Wastin’ Away in Non-Complianceville

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Everyone knows — or should know — that “The Terminator” is the best Halloween movie release and that “Die Hard” is the best Christmas movie (even though it was released in July). But while it’s hard to come up with a best...more

IR Global

Building an Exitable Company

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When it comes to protecting intellectual property (IP), there are always “miles to go before you can sleep.” A mid-stage business with proven concepts, realizing revenue and planning for growth, revisiting, and building a...more

Fenwick & West LLP

Tilbury Battles Beauty Dupes with Marketing Savvy—But IP Still Matters

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Charlotte Tilbury is responding to the growing trend of beauty copycats, or dupes, with a sharp focus on marketing. Last month, cosmetics and beauty brand e.l.f. avoided liability for duping competitor Benefit’s Roller...more

Legal Internet Solutions Inc.

From Crickets to Conversations: Revamping Your Law Firm’s Marketing Channel Engagement

The problem is simple: low engagement means missed opportunities to connect with potential clients, weakened brand presence, and, ultimately, a marketing strategy that fails to deliver results. It’s frustrating to see your...more

Mitratech Holdings, Inc

The Art of Sourcing Passive Candidates

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When it comes to recruitment, being proactive isn’t just a strategy—it’s an art. Getting ahead of recruitment challenges allows you to control the quality of candidates you receive. However, many HR professionals miss out...more

BakerHostetler

Lights, Camera, Brand!: The Rise of In-House Film Studios

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As we wind down the calendar year and our ADventures in Law team starts to look back at the trends we have seen this year, one that stands out in the past couple of years is an increasing number of brands building in-house...more

Guidepost Solutions LLC

Safeguarding Corporate Leadership: 5 Proactive Measures for Executive Security

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The tragic assassination of the United Healthcare CEO underscores the ongoing and growing risks faced by corporate executives and high-profile individuals—threats that extend beyond physical harm to encompass profound impacts...more

BakerHostetler

Getting the Most out of Brand Partnerships with Artists ...Lawfully

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In today’s dynamic market, brand partnerships with artists and musicians have become a powerful strategy for companies looking to enhance their visibility and connect with active and aligned audiences. These campaigns can...more

Good2bSocial

What Every Law Firm Needs to Know About Building Brand Loyalty

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Brand loyalty is the ultimate goal for any business—and law firms are no exception. It’s not just about keeping clients; it’s about turning them into advocates who recommend your firm to others and return whenever they need...more

Good2bSocial

Best Practices to Consider in Developing Your Law Firm’s Voice

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Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law firms, developing a unique...more

Seyfarth Shaw LLP

Café con Cannabis – California’s Cannabis Café Law and Trademark Considerations

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Recent legislative changes in California have opened up exciting opportunities for cannabis lounges and retailers. With a new law allowing on-premise consumption areas, the sale of food and drinks, and the hosting of live...more

Thomas Fox - Compliance Evangelist

Branding Lessons from Bela Lugosi’s Count Dracula for the Modern Compliance Professional

Ed. Note: This week, leading up to Halloween, I will examine lessons for compliance professionals through the lens of the great Universal Movie Monsters: Frankenstein, Wolfman, Dracula, and The Mummy. Today, we consider Bela...more

Quarles & Brady LLP

Indispensable Strategies for Protecting Disposable Products

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As commerce moves more and more online, companies are facing unique challenges with respect to protecting their products, and the low cost of entry for online sellers has contributed to proliferations of knock-off and...more

BakerHostetler

Oops, I Did It Again: Navigating Social Media Posts for Brands

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Brands’ social media feeds are getting attention lately, but not always for the right reasons. We’ve covered social media advertising risks in our ADventures in Law blog before....more

Mandelbaum Barrett PC

Trademarks: Essential Protection for Smaller Companies

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Trademarks play a crucial role in safeguarding the interests of smaller companies, Todd M. Nosher and Lucian C. Chen shed light on this vital topic in their latest video, emphasizing the importance of early trademark...more

Kaufman & Canoles

K&C Sports & Entertainment Law Weekly Roundup - September 2024

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Illinois Attorney General Kwame Raoul announced that Illinois has joined an $82.5 million proposed antitrust settlement with Varsity Brands (Varsity). As a result, Illinois consumers who paid to participate in Varsity Brands’...more

Holland & Knight LLP

Proposed New York City Legislation Could Negatively Impact the Hotel Industry

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New York City's hotels are a critically important component of the city's tourism and business industries. However, on July 18, 2024, 26 members of the New York City Council introduced Int. 991-2024 (Int. 991) without meeting...more

Braumiller Law Group, PLLC

Hot Topics in International Trade - Managed Services and FTZs

Braumiller Consulting Group VP of Marketing/NBD Bob Brewer is joined by Robert Stein, VP Braumiller Consulting Group, in a discussion on the topic of Managed Services and FTZ's....more

Knobbe Martens

Olympics Advertising – Don’t be Ambushed by Rule 40

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The Olympics are coming! Now is a good time for brand owners who are planning promotional activities related to the Olympic games, or have endorsement agreements with Olympic athletes, to review the rules and make sure they...more

Mayer Brown

Ambush Marketing in Events

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The Paris 2024 Olympic Games are about to begin, along with discussions around ambush marketing. Ambush marketing involves the opportunistic use of events to promote products and/or services without actually financially...more

Firesign | Enlightened Legal Marketing

Who Cares About Law Firm Branding?

Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding – but the most successful ones recognize that their audiences do....more

Mandelbaum Barrett PC

Securing Your Innovations: Intellectual Property Strategies

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With innovation, it is necessary to protect your ideas and products. Intellectual property (IP) rights are crucial for safeguarding the unique offerings of your business and protection of your brand identity. To ensure the...more

BCLP

Ban on Online Sales in a Franchise Network: The French Competition Authority Sanctions Franchisor De Neuville

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On February 6, 2024, the French Competition Authority ("l'Autorité") fined chocolate producer De Neuville 4 million euros for vertical agreements. This decision is interesting in several respects...more

Good2bSocial

How Law Firms Can Conduct a Competitor Analysis on LinkedIn

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Having a robust online presence is essential for law firms looking to stay competitive. LinkedIn, with its professional focus and extensive user base, offers the perfect environment for legal practices aiming to build their...more

BakerHostetler

[Podcast] Trademark and Copyright: The Good Fight

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In 2023, BakerHostetler saw cutting-edge legal issues and also the continuing evolution of fraudulent schemes targeting brand owners. Our attorneys have also dealt with increasingly sophisticated scams involving the misuse of...more

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