Beyond Borders: An alternative approach to legal BD with David Kaufman of Nixon Peabody - Passle's CMO Series Podcast

Passle
Contact
Steeped in tradition, many successful law firms have been built on a name and an individual’s connections. In a global market, extending those networks at scale, whilst retaining a personal approach, can be key to the success of a modern-day firm.

On this episode of the CMO Series podcast, Eugene McCormick is lucky to be joined by David Kaufman, Director of Global Strategies at Nixon Peabody, who, although may appear unconventional, successfully crosses borders and time zones to build relationships and See more +

Steeped in tradition, many successful law firms have been built on a name and an individual’s connections. In a global market, extending those networks at scale, whilst retaining a personal approach, can be key to the success of a modern-day firm.

On this episode of the CMO Series podcast, Eugene McCormick is lucky to be joined by David Kaufman, Director of Global Strategies at Nixon Peabody, who, although may appear unconventional, successfully crosses borders and time zones to build relationships and win business.

David joins the series to discuss his alternative approach and why embracing globalisation has benefited his career.

Eugene and David explore:

- David’s career journey to his role at Nixon Peabody

- Developing a unique approach to business development and when David recognised the opportunities that globalisation presented to law firms

- The critical success factors of doing business internationally and how to nurture connections regardless of geography

- How marketing and BD professionals can replicate this career path or take the next step

- The importance of personal branding and authenticity in this role

- Advice for professionals looking to take a more alternative approach to business development

See less -

Embed
Copy

Other MultiMedia by Passle

© Passle

Written by:

Passle
Contact
more
less

PUBLISH YOUR CONTENT ON JD SUPRA NOW

  • Increased visibility
  • Actionable analytics
  • Ongoing guidance

Passle on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide