Williams Mullen's COVID-19 Comeback Plan: Protecting, Building and Maximizing Your Brand As You Reopen

Williams Mullen
Contact
As we begin to emerge from the COVID-19 lockdown, now is the perfect time for businesses to take a good accounting of their IP assets. Laudably, many companies have been working at great speed to develop COVID-19-related solutions. The tempo and intensity of the creative process do not always provide for time to properly secure potentially valuable underlying IP. IP partners Janet Cho and Ed White raise several IP-related questions and issues that such companies – as well as other businesses – should address. They also provide a See more +
As we begin to emerge from the COVID-19 lockdown, now is the perfect time for businesses to take a good accounting of their IP assets. Laudably, many companies have been working at great speed to develop COVID-19-related solutions. The tempo and intensity of the creative process do not always provide for time to properly secure potentially valuable underlying IP. IP partners Janet Cho and Ed White raise several IP-related questions and issues that such companies – as well as other businesses – should address. They also provide a four-part approach to maximizing your trademark or brand. See less -
Embed
Copy

Other MultiMedia by Williams Mullen

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Williams Mullen | Attorney Advertising

Written by:

Williams Mullen
Contact
more
less

Williams Mullen on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide

This website uses cookies to improve user experience, track anonymous site usage, store authorization tokens and permit sharing on social media networks. By continuing to browse this website you accept the use of cookies. Click here to read more about how we use cookies.