Seven Steps to Set Your Pest Control Company - Apart From Your Competitors By: Scott J. Richardson, Esq.

Jaburg Wilk

Presentation matters. There is no doubt that how something or someone looks impacts customers and their experience with your company. Study after study shows that consumers purchase with their eyes. When dealing with homeowners, business owners and commercial accounts, the appearance of your pest control technician matters.

1. Many companies mandate uniforms, even if it is just a shirt. Beyond requiring the uniform, what are your company policies? Must the uniforms or shirts be kept clean, pressed and neat? Does facial hair need to be trimmed and neat? Are caps or hats part of the uniform? Consider how a technician in a soiled or torn shirt, bearing your company name or logo, looks when he enters a restaurant, an office or a home to treat. People are purchasing a total package and appearance is a critical piece of the package.

2. Having a clean uniform is not the end, it is just the beginning. There are small service improvements that will set you apart from your competitors. Recently, we had an HVAC problem and the service technician needed to come into the interior of our home to repair our air conditioner. Before he came into our home, he slipped disposable booties over his shoes. We were so impressed that not only do we remember his company, but we also will use his company again and have recommended them to others. Are the hands of your technicians clean? Frequently, someone will want to shake hands. Clean hands – devoid of dirt and most importantly chemicals - are imperative.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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