As a marketer, I couldn’t resist jumping on the bandwagon. This time on Google’s Facebook-esque Google+. I begged and pleaded for an invitation until I finally received one. Excitedly, I added my peeps (mainly consisting of other marketers) to my “Circles,” and then I set off to figure out the great mystery: how does this platform fit into a brand’s marketing strategy?
The current answer: it doesn’t. Yet.
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