Advertising Law -- February 23, 2012

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In This Issue:

  • FTC Warns Background Check Mobile Apps Over FCRA Compliance
  • You’re Out! False Ad Suit Filed Against Hall of Famer
  • Court Dismisses “Percent Fat Free” Meat Suits
  • Lawyer Wins False Ad Suit – In Small Claims Court
  • Super Bowl Ad Controversy Between Ford, GM

Excerpt from FTC Warns Background Check Mobile Apps Over FCRA Compliance

The marketers of six mobile applications recently received warning letters from the Federal Trade Commission cautioning them to review their policies and procedures to ensure their compliance with the Fair Credit Reporting Act.

Businesses are subject to the FCRA when they assemble, evaluate, or supply information on consumers to third parties for the purpose of providing a “consumer report.” A consumer report includes information that “relates to an individual’s character, reputation or personal characteristics” and is used or expected to be used for employment, housing, credit, or other similar purposes.

Please see full article below for more information.

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