Knapp Marketing
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Washington, DC, United States
Areas Of Practice
- Business Development
- Firm/Practice Management
- Legal Marketing
Amid the chaos and noise of the current Covid-19 crisis, one truth is ringing clear: law firms and attorneys have the opportunity to be heroes for their clients by helping them to make sound and informed business decisions that…
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/ Law Practice Products & Services
Now is the time of year when Christmas decorations are out on display and lawyers are forecasting the remainder of their year – deals closing, contingency cases settling – how will their year end and what should they be thinking…
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/ Law Practice Products & Services
An anniversary milestone is a major accomplishment for any law firm. Whether you’re celebrating 5, 10, or 20 years, it’s a testament to your firm’s survival in a highly competitive market. Commemorating that does as much to…
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/ Law Firm Marketing
The past decade has seen a dramatic shift to a buyer’s market in legal services, with in-house counsel demanding greater value for their legal spend. Coupled with a rise in alternative legal service providers, this increasingly…
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/ Law Firm Marketing, Law Practice Products & Services
As internet speeds get faster, visual storytelling is not only more accessible, but increasingly in demand. That means video, for lawyers, is a no longer an optional marketing tactic…
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/ Law Firm Marketing
Video is an important facet of any law firm’s social media strategy. According to a recent Cisco study, 80% of internet traffic will come from video by 2019…
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/ Communications & Media Law, Law Firm Marketing, Law Practice Products & Services
At the Legal Marketing Association’s national conference last month, some super smart folks sat down for a deep dive into the strategy, writing, design, and development of law firm websites.
Moderating the session was Robert…
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/ Law Practice Products & Services, Law Firm Marketing
We’re pretty good at spotting firms that are in the planning stages of their new website. The tell? Usually, the marketer in charge posts questions on legal marketing-related social media and Special Interest Group forums that…
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/ Law Firm Marketing, Law Practice Products & Services
Lawyers are a competitive bunch. For these minds, mulling around the mulled cider does not a stimulating holiday party make.
So this holiday season, we treated our law firm clients to some Christmas-themed legal debates on…
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/ Law Firm Marketing
Every day the media issues a barrage of stories about congressional investigations, executive orders, tax reform and federal indictments, and lawyers are in hot demand to give perspective and commentary on breaking news…
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/ Communications & Media Law, Law Practice Products & Services, Law Firm Marketing
It’s time to work smarter, not harder, to build your law firm’s reputation. Let Google do the heavy lifting with Google My Business, a tool that harnesses your firm’s physical location in order to raise its prominence—beginning…
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/ Communications & Media Law, Law Firm Marketing, Law Practice Products & Services
Pitching stories for our legal clients in the days following January 20th, one fact is abundantly clear: like everything else since the inauguration of the new US president, public relations has changed dramatically.
The…
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/ Communications & Media Law, Law Practice Products & Services
Now that Chambers submissions have been completed, you can relax, right? Actually, now is the ideal time to conduct an internal post mortem to see how you can improve your in-house processes in 2017 to ensure better Chambers…
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/ Law Firm Marketing, Law Practice Products & Services
It’s that time of year again! Submission dates for various practice areas and states for Chambers USA are due in the Fall, and Knapp Marketing gets many inquiries from law firms asking for guidance in the process. For firms new…
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/ Law Firm Marketing
While Chambers submissions may seem like a time drain of epic proportions, direct positive benefits can be gained in the process far beyond the ultimate rankings themselves. Asking clients and colleagues to act as references on…
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/ Law Firm Marketing
This profile may constitute attorney advertising. Prior results do not guarantee a similar outcome. Any correspondence with this profile holder does not constitute a client/attorney relationship. Neither the content on this profile nor transmissions between you and the profile holder through this profile are intended to provide legal or other advice or to create an attorney-client relationship.
