Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the return on your investment…
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/ Communications & Media Law, Law Firm Marketing, Law Practice Products & Services
We’ve recently experienced an uptick in questions about communicating around late-career or end-of-career milestones – a line of inquiry that makes perfect sense when you consider that a full 27 percent of the U.S. workforce are…
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/ Communications & Media Law, Law Firm Marketing
The media landscape continues to shift, and 2023 was certainly an eventful year. Layoffs abounded based not just on the slash-and-burn tactics deployed by private equity to gut local newspapers, but also on the national level –…
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/ Communications & Media Law, Law Firm Marketing, Science, Computers, & Technology
Remember all the excitement when Threads was launched? Meta, the platform’s parent company, announced that more than 30M people joined in less than 24 hours after it opened to the public. The app, which for now requires and is…
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/ Communications & Media Law, Law Firm Marketing, Science, Computers, & Technology
Every year the media landscape evolves, and 2022 was no different. For professional services firms looking to stay in front of key audiences, the shuffle of reporters to different beats, to different (sometimes very different)…
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/ Communications & Media Law, Law Firm Marketing
Do you remember Newsweek?
Time and Newsweek in a print-dominant age were the titans of weekly news magazines – sold by legions of industrious schoolchildren to raise money for their schools (my parents in the late 90s had a…
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/ Communications & Media Law, Law Practice Products & Services
Remember Johnny Cash’s song “I’ve Been Everywhere?” Well, that’s me. Started in the Philadelphia area, went to college in New England, moved to California for six years, then Upstate New York for three and now the Washington,…
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/ Communications & Media Law, Law Firm Marketing
I’m starting to admit that I’m getting old, well, “older” anyway. I started in earnest in agency PR in 2010, and the tools we used, the results we achieved and client expectations were all very different. Fast-forward to today…
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/ Law Firm Marketing
The pandemic has been marked by times when the public health messaging driving mainstream behavior has been altered, or even reversed in short order.
•No need to wear masks.
•You need to wear a mask.
•You need to wear…
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/ Law Firm Marketing
The pandemic impacts hit the U.S. business markets in mid-March 2020. Conferences and events, and the fertile business development grounds they provided, were cancelled, postponed or pivoted to online formats that were…
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/ Law Firm Marketing
We’re past Labor Day weekend and the “Hot Vax” summer has seamlessly transitioned into “Back to School/Back to the Office” life. We’re almost back to those 2019 school buses, cubicles and bridge-and-tunnel vibes!
Actually,…
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/ Law Firm Marketing, Law Practice Products & Services
Podcasts are an ascendant media form right now. According to a recent report from Edison Research and Triton Digital called “The Infinite Dial 2021,” approximately 28% of the U.S. population over the age of 12 listens to a…
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/ Communications & Media Law, Law Firm Marketing, Science, Computers, & Technology
Author’s note: This article is written from the perspective of a white, cisgendered legal marketing professional, and its call to action is directed at those with similarly situated identities. It is not meant to direct or put…
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/ Civil Rights, Law Firm Marketing
Broadcast has always been the hardest medium in which to secure opportunities for clients. The reasons are numerous, including its focus is narrower than a daily newspaper’s, commentary openings are time-sensitive and go…
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/ Communications & Media Law, Science, Computers, & Technology
In law school, the correct answer to in-class queries was frequently “it depends.” In law, often there is no black or white, right or wrong – it all depends on the facts and the analysis of the law. This dynamic also applies to…
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/ Civil Procedure, Communications & Media Law, Law Practice Products & Services
