IMS Legal Strategies

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5050 Quorum Drive
Suite 700 # 6108
Dallas, TX 75254, United States
Phone: (877) 838-8464
Areas Of Practice
  • Alternative Dispute Resolution
  • Case Management
  • Continuing Legal Education
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  • Expert Witness Services
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Completing a Vocational Assessment of a Registered Nurse

This article examines several factors a vocational expert must consider when assessing a nurse’s labor market access, placeability, and earning capacity. It outlines the requirements of nursing occupations and the changing labor… more
 /  Health, Labor & Employment Law, Workers' Compensation

How Strong Trial Themes Shape Jury Decisions

In a previous article, we discussed “how to place a value on a life” from Robert Tyson’s Nuclear Verdicts: Defending Justice for All. One of the suggestions, “get to know the decedent,” also applies to trial theme development… more
 /  Civil Procedure, Civil Remedies, Law Practice Products & Services, Personal Injury

Three Tenets To “Teach The Jurors Well”

The American historian Arthur Schlesinger, Jr., once commented that successful political action requires education, coalition-building, and collective action. He further observed that of the three, education is the most… more
 /  Civil Procedure, Law Practice Products & Services

Pitfalls to Avoid When Hiring Jury Consulting Firms

Engaging a jury consulting firm can materially shape the trajectory and outcome of your case. The right team brings not only insight into juror decision-making, but also discipline around strategy, sequencing, and execution… more
 /  Civil Procedure, Law Practice Products & Services, Science, Computers, & Technology

IMS Elevate | Why Federal Rule 107 Matters for Your Trial Presentations [Video]

IMS Senior Client Success Advisor Adam Bloomberg introduces a discussion between Senior Director of Jury Consulting Chris Dominic and Trial Consultant Michelle Cooper on the implications of Federal Rule of Evidence 107 for trial… more
 /  Civil Procedure, Law Practice Products & Services

Measuring Likelihood of Confusion: The Eveready Survey Format

There are two commonly accepted survey formats used to measure likelihood of confusion: the Eveready format and the Squirt format. This article addresses the Eveready survey format… more
 /  Business Torts, Intellectual Property, Law Practice Products & Services

Measuring Likelihood of Confusion: The Squirt Survey Format

here are two commonly accepted survey formats used to measure likelihood of confusion: the Squirt format and the Eveready format. This article addresses the Squirt survey format, which is also known as a “lineup” survey. Explore… more
 /  Intellectual Property, Law Practice Products & Services

[Webinar] Elevating Advocacy Through Courtroom Graphics - May 12th, 3:00 pm ET

Join First Court and IMS Legal Strategies on May 12 at 3:00 PM ET for a complimentary webinar on elevating advocacy through courtroom graphics. Drawing from their experience supporting high-stakes litigation, IMS Trial… more
 /  Civil Procedure, Insurance, Law Practice Products & Services

Why Federal Rule 107 Matters for Your Trial Presentations

Take a moment, close your eyes, and imagine this: You have just been selected to serve on a jury. You begrudgingly enter the courtroom, take your seat in the jury box, and begin watching the persuasive battle unfold… more
 /  Civil Procedure, Law Practice Products & Services

AI in Financial Services Litigation: What’s Now and What’s Next

Leading financial news publisher SmartBrief sat down with IMS Trial Consultant Michelle Cooper, JD, to discuss how AI is changing financial services litigation. Read the Q&A for insights on reducing AI-related… more
 /  Commercial Law & Contracts, Finance & Banking, Law Practice Products & Services, Science, Computers, & Technology, Securities Law

The Credibility Trap: What Undermines Juror Trust

Even the strongest legal arguments can falter if jurors question the messenger delivering them. In these moments, credibility becomes more than a professional virtue; it becomes the foundation of persuasion… more
 /  Civil Procedure, Law Practice Products & Services

Sizing the Potential of a New Market or Product

New markets and new products, or services provide the engine of growth for many companies. Faced with sluggish demand in existing markets, the need for continued innovation, and investors who require ongoing growth, companies… more
 /  Business Organizations, Commercial Law & Contracts, Finance & Banking, Law Practice Products & Services

Defending Goliath in Commercial Disputes

Corporate defendants often begin a trial cast as “Goliath,” facing jurors who may already be skeptical of large companies and their motives. The challenge is not simply to rebut plaintiff claims but to establish credibility,… more
 /  Business Torts, Civil Procedure, Commercial Law & Contracts, Law Practice Products & Services

Explaining Statistical Significance to a Jury

In the courtroom, statistical evidence can be a powerful asset, but only when jurors understand the story the numbers tell. When that clarity is missing, critical data can be misinterpreted or overlooked… more
 /  Civil Procedure, Law Practice Products & Services, Science, Computers, & Technology

[Webinar] Elevate | The Credibility Trap: What Undermines Juror Trust - February 5th, 9:00 am PST

When the stakes are high, credibility is everything. Trial teams must balance tenacity with restraint, ensure testimony is delivered authentically, and speak to jurors in a way that builds trust rather than erodes it… more
 /  Civil Procedure, Law Practice Products & Services
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