As a law firm marketer, you’re constantly asked to do more with less. That’s especially true when it comes to your firm’s website. You’re trying to keep it fresh, functional, and on-brand — all while navigating a platform that…
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/ Law Firm Marketing, Law Practice Products & Services, Science, Computers, & Technology
There was a time when the client journey began with a phone call or a visit to your office. But today, that first impression happens almost entirely online — often on a screen that fits in the palm of someone’s hand. In 2026,…
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/ Law Firm Marketing, Law Practice Products & Services, Science, Computers, & Technology
“Digital-first” has become a buzzword. It’s easy to say but hard to define, especially in the legal industry. Too often, it gets reduced to “we have a website” or “we’re active on LinkedIn.” But in 2026, that’s not…
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/ Law Firm Marketing, Science, Computers, & Technology
Across small and midsize law firms, the pressure to “do more” is finally losing ground to a better idea: do what works, do it on purpose, and stop letting avoidable friction drain time and attention. The tools are better. The…
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/ Law Firm Marketing, Law Practice Products & Services, Science, Computers, & Technology
You did the thing. The speaking engagement that’s been marked on the calendar for weeks is done. Done and dusted, as one of my favorite Peloton instructors likes to say. But not so fast…
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/ Law Firm Marketing, Law Practice Products & Services
If you spend any time on LinkedIn, you’ve seen the well-worn “I’m honored to be recognized as a [insert award]…” post. Don’t get me wrong, celebrating success is important. But when that’s all your presence consists of, your…
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/ Law Firm Marketing, Law Practice Products & Services
November 6, 2025 | Blog Every December, law firm social feeds and email inboxes look the same: stock snowflakes, red-and-green Canva graphics, and the obligatory “Happy Holidays from all of us at [Firm Name].”…
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/ Law Firm Marketing
At LISI, we’ve written a lot about budgeting for digital marketing, websites, social media support, and SEO because we know – from our decades of in-house legal marketing experience – how difficult it can be to get budget…
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/ Law Firm Marketing, Law Practice Products & Services, Science, Computers, & Technology
Many law firms are happy with the way their website looks, but frustrated with how it functions. The culprit is often the platform itself. Proprietary content management systems (CMS) can feel polished on the surface, but…
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/ Law Firm Marketing, Law Practice Products & Services, Science, Computers, & Technology
It depends. I know. I know. You know this.
The answer is actually 9-12 months. Seriously, that’s the answer! This isn’t like an online recipe where you need to scroll past the author’s favorite banana story before you get…
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/ Law Firm Marketing, Law Practice Products & Services, Science, Computers, & Technology
If you’re a legal marketer looking to overhaul your law firm’s website, now is the moment to act. You need to secure buy-in during this budget cycle so that work can begin in 2026…
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/ Law Firm Marketing, Law Practice Products & Services, Science, Computers, & Technology
Few things are more frustrating than investing in a new website design only to see the project stall before launch. For law firms, this often happens in the critical handoff between design and development. The design files are…
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/ Law Firm Marketing, Law Practice Products & Services, Science, Computers, & Technology
Branding in the legal industry isn’t what it used to be. Not long ago, a polished logo, a professional headshot, and a referral network were enough to sustain a firm’s reputation. Today, those basics are table stakes — and the…
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/ Law Firm Marketing, Law Practice Products & Services, Science, Computers, & Technology
August 20, 2025 | Blog In an industry where trust, clarity, and authority matter, social media can feel like a strange — and sometimes risky — landscape for lawyers and legal marketers. But here’s the truth: your audience is on…
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/ Law Firm Marketing
In the visual hierarchy of design, few elements carry as much quiet authority as white space. Though it often goes unnoticed — or worse, misinterpreted as a void — it plays a decisive role in how audiences experience a message,…
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/ Law Firm Marketing
