Alison Monahan

Alison Monahan

Trebuchet Legal

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Networking Pro Tip: Know Who’s Doing the Favor

We’ve talked a lot about legal networking on Trebuchet (including several not to-dos). Why? Because most lawyers and law students hate networking, but we all know it’s important!...more

5/30/2014 - Professional Networking

Online Marketing and SEO Basics for Lawyers: How the Internet Works

If you search for “SEO for lawyers,” you’ll see something interesting. Most of the top results are from SEO consultants, looking to make money off lawyers. But the very top result (at least in my Google search) is an article...more

4/10/2014 - Marketing SEO

Online Marketing & SEO Basics for Lawyers and Law Students: What Is Your Ideal Client Searching For?

Previously in the Online Marketing & SEO Basics for Lawyer and Law Students series, we talked about legal marketing basics, discussed the importance of defining useful goals for your online marketing efforts, and defining...more

4/7/2014

2014: The Year of the Hustle

There is a odd lack of gumption, of hustle, that permeates many of the interactions I have with law students and new lawyers...more

1/10/2014 - Business Development Professional Networking

Online Marketing & SEO Basics for Lawyers and Law Students: Defining Your Ideal Client

Previously in the Online Marketing & SEO Basics for Lawyer and Law Students series, we talked about legal marketing basics (the know/like/trust theory) and discussed the importance of defining useful goals for your online...more

12/31/2013

Online Marketing & SEO Basics for Lawyers and Law Students: The Big Picture

Part One: The Big Picture - In our last article on online marketing and SEO basics, we talked about why lawyers and law students need a Define SEO Goals personal brand and why it’s important for potential clients,...more

12/19/2013 - SEO

Online Marketing & SEO Basics for Lawyers and Law Students

Ready for a crash course in online marketing and SEO for lawyers and law students? Here you go. This Stuff Isn’t That Hard - Before we get started, let’s clear up one common misconception, which is that it’s...more

12/12/2013 - Personal Brands SEO

Legal Networking 101: Don’t Be an Asshole

Since we’re discussing legal networking, I’d like to weigh in with one always-relevant rule of thumb: Don’t be an asshole. Seems easy enough, but lots of lawyers get this one wrong!...more

11/6/2013

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