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5 Brand Protection Tips for New Technology Companies

When it comes to IP enforcement, companies on the cutting edge of technology often find themselves in a catch-22 situation. On the one hand, there’s more need for enforcement than ever as new technologies create new...more

Branding Strategy: Key Questions Your Startup Should Consider

When building your brand, your company should consider the following questions: 1. What products/services are you going to use with the brand? Consider the kinds of products or services you intend to offer with your...more

Fake Specimens: USPTO Pilot Program Helps Tackle Fraudulent Filings

The U.S. Patent and Trademark Office recently launched a pilot program to address an increasing number of altered or fabricated specimens submitted with use-based trademark applications. Fake specimens can now be reported via...more

Leveraging the .app gTLD for Your Mobile Needs

The .app generic top-level domain (gTLD) launches March 29, 2018, and brand owners will have a little more than a month to register domains in the Sunrise Period. After May 1, 2018, registration of .app domains opens to the...more

Trademark Alert: Are You Ready For The New gTLDs? The Trademark Clearinghouse Opens March 26

The universe of generic top-level domains (gTLDs), currently limited to about a dozen gTLDs such as .com, .net, and .org, will likely explode later this year, as some of the more than 1000 potential new gTLDs are rolled out,...more

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