In this issue:
- FTC Issues New Guidance for Disclosures in Online Advertising
- European Regulators Opine on "Purpose Limitation" Principle – What Constitutes "Compatible Use" in the Context of Big Data?
- Cloud Storage Providers Storing Protected Health Information May Be Obligated to Comply with HIPAA Regulations
- Clapper v. Amnesty International USA: The United States Supreme Court Strengthens Defendants' Shield Against Privacy Class Actions
- Excerpt from: FTC Issues New Guidance for Disclosures in Online Advertising
Mobile and social media marketing are on the rise. With that in mind, the Federal Trade Commission issued new guidance for advertisers on how to make effective mobile and other online disclosures. Entitled ".com Disclosures: How to Make Effective Disclosures in Digital Advertising," the guidance provides an update to the FTC's 2000 publication on the same topic. The revised guidance is intended to address the expanding use of smart phones and social media marketing, where small screens and character limitations pose challenges for companies making advertising claims.3 Although the guidance itself is not law, the FTC cautions that these disclosures are required by the laws it enforces.
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