When I started at a law firm a few years back, my idea was to start a National practice that was devoted to ERISA and single employer retirement plans. The idea was that utilizing the law firm’s existing clientele to cross sell my services would be a great way to jump start it and develop relationships with other plan providers. Thanks to law firm partners who didn’t want to help, I decided that developing content in the form of articles and social media that a plan provider could use to maintain and develop their business would do the trick. The law firm had other ideas and so did I, so we thankfully parted ways. With the freedom of my own practice, I was able to develop content that helped retirement plan providers around the country produce results that helped me in the long run in developing a National ERISA practice that continues to grow. Retirement plan providers have had issues in developing content, so the purpose of this article is some tips on how retirement plan providers improve their marketing content, so it can help develop results.
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