In this episode of the CMO Series podcast, Will Eke is joined by Julia Bennett, Chief Marketing Officer at Brown Rudnick.
"We really focus on being trusted advisors to the companies but maybe now it’s time to go to the next level and become more allies for the individuals as well."
Will and Julia discuss the missing piece in law firms’ relationships with clients, as they explore:
- Having friends with in-house counsel as a See more +
In this episode of the CMO Series podcast, Will Eke is joined by Julia Bennett, Chief Marketing Officer at Brown Rudnick.
"We really focus on being trusted advisors to the companies but maybe now it’s time to go to the next level and become more allies for the individuals as well."
Will and Julia discuss the missing piece in law firms’ relationships with clients, as they explore:
- Having friends with in-house counsel as a marketeer
- The shift from service provider to valued ally
- How to strengthen client connections
- Advice for CMOs wanting to establish connections with clients
See less -
