Sponsored by: Small Firm/Solo Marketer SIG
Domain: Communications
BoK Competency: Reputation Management

Nearly all legal marketers are asked to develop directory submissions at some point in their career. For many of us, these submissions are woven into our roles; a seemingly never-ending process. From start to finish, this presentation will provide tips and tricks to help you effectively manage each step in the submission process.

You’ll learn how to:

• Create an in-house process that works for your firm
• Manage lawyers’ expectations for directory submissions
• Leverage practical tactics for completing directory submissions
• Use important steps you should be executing during research
• Establish a relationship with directory editors and researchers

Learning Outcomes:

• Identify ways to streamline the development of directory submissions
• Discuss current challenges and ways to effectively address them
• Create robust directory submissions

Presenters:
Jenna Darling, Communications Project Manager, Pillsbury Winthrop Shaw Pittman LLP
Aileen Hinsch, Manager, Practice Group Business Development & Management, Crowell & Moring

Price:
Members: Complimentary
Prospective Members: $59

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