Wouldn’t it be nice if you could get the trades and business publications to write about one of your recent matters or accomplishments?

Wouldn’t it be nice if your name was included when your client’s merger was discussed in the news?

Wouldn’t it be great if your local business journal acknowledged what you and your firm are doing in the community?

Wouldn’t it be nice if you were called as a source when stories were written about recent developments in your practice area?

Wouldn’t it be nice if your clients, referral sources, and colleagues quickly thought of you when asked for recommendations for someone like you?

Journalists Won’t Always Remember You

Of course, it would be nice, but human beings are who they are. They don’t always remember that you are who you are and that you have the talent they need or want.

They have a lot of people to remember. They have a lot of assignments on their desk.

This is why you need to take control of your message.

Become Your Own Publisher

You need to become your own publisher and media source. Don’t wait around for others to write about you, or to include your name in stories about matters you know they should know you are connected to because you’ve been working on them so hard for so long.

3 Ways You Take Control Of Your Own Message

• Make sure you are commenting on social media posts that others are discussing. This subtly shows your knowledge. If it is someone you perceive to be a competitor, be careful about not hijacking their posts as that can come across as a bit desperate and inconsiderate. Choose wisely.
• Make sure you have an updated bio on your website and a robust profile on LinkedIn so there is no question what you do. If you use other social media, make sure those profiles are updated, too. Don’t forget that media spend time searching Twitter for sources.
• Make sure you are regularly writing articles and blog posts that demonstrate your passion for those topics your clients care about. Few practices demonstrate your deep knowledge more than covering it on a regular basis. Content like this lives on even after social media posts float away into the algorithmic abyss.

Choose You

Be your own media and publisher. Don’t wait for anyone else to tell your story.

Don’t wait to be chosen.

Choose yourself.

Until next time…