Alan Pate

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DAA Begins Enforcing Its Guidelines for Mobile Advertising This Month: What You Should Know in Order to Prepare

Application of Self-Regulatory Principles to the Mobile Environment Effective September 1, 2015, the Digital Advertising Alliance (DAA) is now enforcing its Self-Regulatory Principles for Online Behavioral Advertising and...more

9/30/2015 / Advertising , Digital Advertising Alliance , Enforcement Guidance , Internet , Online Advertisements , Transparency , Websites

All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC – Part IV

—PART IV— Commercial and Noncommercial Inextricably Intertwined Speech - The Bolger court found that the mailings constituted commercial speech “notwithstanding the fact that [informational pamphlets]...more

10/3/2014 / Advertising , Commercial Speech , Federal Trade Commission (FTC) , First Amendment , Native Advertising , Online Advertisements , Social Networks

All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC – Part II

In this five part series, originally published in the Summer 2014 edition of the Media Law Resource Center Bulletin, we take an in-depth look at the native advertising phenomenon and the legal issues surrounding the practice....more

10/2/2014 / Advertising , Commercial Speech , Federal Trade Commission (FTC) , First Amendment , Native Advertising , Online Advertisements , Social Networks

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