News & Analysis as of

Digital Advertising Alliance

Wyrick Robbins Yates & Ponton LLP

Not What the Doctor Ordered: GoodRx to Pay $1.5 Million in FTC’s First Enforcement of the Health Breach Notification Rule

The Federal Trade Commission earlier this month undertook an enforcement action against online pharmacy and telehealth provider GoodRx, in the latest example of the agency seriously pursuing its role as the nation’s de facto...more

Sheppard Mullin Richter & Hampton LLP

DAA Issues Warning On Device Fingerprinting

The Digital Advertising Accountability Program, which enforces privacy principles for digital advertising, issued a compliance warning to advertisers regarding device fingerprinting. This warning is worth keeping in mind,...more

Fox Rothschild LLP

Digital Advertising Alliance’s CCPA Opt Out Tools Launch January 1

Fox Rothschild LLP on

The Digital Advertising Alliance (DAA) announced that its web- and app-based tools are expected to go live on Jan. 1, 2020, as the California Consumer Privacy Act (CCPA) takes effect. The web-based tool will enable...more

Fox Rothschild LLP

Digital Ad Alliance Offers Guidance On CCPA ‘Do Not Sell’ Opt Out Tool

Fox Rothschild LLP on

The Digital Advertising Alliance has published guidance on the use of a tool for opt out requests under CCPA under its (voluntary) self-regulatory principles....more

Manatt, Phelps & Phillips, LLP

Accountability Program Targets Enhanced Notice

In its latest decisions, the Digital Advertising Alliance (DAA) Accountability Program (the Program) worked with websites and mobile apps devoted to retail and pharmaceutical products on issues of notice....more

Manatt, Phelps & Phillips, LLP

Self-Regulatory Bodies Send Cases to FTC

Facing no response from advertisers, both the Digital Advertising Accountability Program (Accountability Program) and the Digital Selling Self-Regulatory Council (DSSRC) referred cases to the Federal Trade Commission (FTC)...more

Manatt, Phelps & Phillips, LLP

Online Accountability Program Update: Enhanced Focus on Enhanced Notice

Continuing its efforts to have app and website operators provide users with enhanced notice about third-party data collection, the Digital Advertising Alliance (DAA) Online Accountability Program recently issued a pair of new...more

BakerHostetler

AD-ttorneys@law

BakerHostetler on

IMC Releases Best Practices for Fraudspotting - Dig into the numbers, says industry watchdog - All-Star Game - Look, the Influencer Marketing Council sounds cooler than it actually is....more

Davis Wright Tremaine LLP

Stay ADvised: What's New This Week

Truth In Advertising Says “Your Super” Is Running Afoul of FDA - Another day, another supplement company violating FDA rules, at least according to a recent investigation conducted by TruthInAdvertising.org (TINA)....more

Manatt, Phelps & Phillips, LLP

NAI Bans Under-16 Behavioral Targeting

Pursuant to a new code of conduct, the Network Advertising Initiative (NAI) has banned members from the behavioral targeting of consumers under the age of 16....more

Manatt, Phelps & Phillips, LLP

Healthcare Advertising: Understanding the FTC’s Role and Regulations

Keeping patients well informed is a core principle of American healthcare policy, and advertising plays an important role in getting important information out to the public. The laundry list of side effect warnings featured...more

Manatt, Phelps & Phillips, LLP

Accountability Program Hits Milestone: 100 Decisions

Congratulations to the Online Interest-Based Advertising (IBA) Accountability Program, which issued its 100th public action this week and a report documenting its work over the past eight years....more

BakerHostetler

AD-ttorneys@law

BakerHostetler on

Ad Industry Gears Up for Data Privacy Ragnarök - Privacy for America adds industry voices to brewing debate - Winter Is Coming - The California Consumer Privacy Act (CCPA) of 2018 continues to create waves in the...more

BakerHostetler

AD-ttorneys@law

BakerHostetler on

FTC Warns Gem Marketers to Disclose Synthetics - Recent changes to the Commission’s jewelry rules add new facets but keep sharpness - Confession - This is hard to admit, but please hear us out....more

BakerHostetler

AD-ttorneys@law

BakerHostetler on

NARB Sheds Light on Two-for-One Ad Rules - Famed TV marketing company must adjust claims to provide full fee disclosure - Blocks Harmful Rays! “As Seen on TV” seems like one of those ready-made slogans that are just...more

Manatt, Phelps & Phillips, LLP

KleptoCats App Steals FTC Referral From Self-Regulatory Programs

In a joint referral, the Online Interest-Based Advertising Accountability Program and the Children’s Advertising Review Unit notified the Federal Trade Commission (FTC) that HyperBeard had refused to participate in the...more

Sheppard Mullin Richter & Hampton LLP

E-Cig Company Settles Online Behavioral Advertising Inquiry

A Dutch e-cigarette company recently settled a self-regulatory inquiry over its online behavioral advertising practices. The Accountability Program (a US self-regulatory group that oversees online and interactive behavioral...more

BakerHostetler

Increased Scrutiny on Notice and Choice for Use of AD Profiling, Especially Using Mobile Location Data

BakerHostetler on

Are you an app publisher or do you advertise via mobile apps or obtain marketing data that originates from them? If so, you need to beware that regulators and consumer protection authorities are taking action against...more

Manatt, Phelps & Phillips, LLP

Accountability Program Targets Targeted Advertising

In a pair of new decisions, the Online Interest-Based Advertising Accountability Program addressed targeted advertising with Publishers Clearing House (PCH) and Fontem, the company behind e-cigarette brand Blu....more

Manatt, Phelps & Phillips, LLP

Accountability Program Tackles Opt-Outs, Disclosures in New Decisions

In its latest decisions, the Online Interest-Based Advertising (IBA) Accountability Program tackled the issues of privacy disclosures and consumer opt-out tools following inquiries into two advertising technology companies....more

BCLP

Online Behavioral Advertising

BCLP on

Behavioral advertising refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two forms....more

BakerHostetler

AD-ttorneys@law

BakerHostetler on

In This Issue: - ASRC Internet Ad Program Adds a Notch to Its Belt - Court Unties Gag on Dissatisfied Weight-Loss Consumers...more

Manatt, Phelps & Phillips, LLP

Accountability Program Targets Collection of Geolocation Data

In its latest decision, the Online Interest-Based Advertising Accountability Program highlighted the need to provide consumers with “enhanced notice” when data is collected for interest-based advertising (IBA) on either a...more

Manatt, Phelps & Phillips, LLP

Online Accountability Program Tackles Video Ads

The Online Interest-Based Advertising Accountability Program issued its 90th decision in a case involving Vdopia, Inc.’s Chocolate, a mobile video ad exchange and mobile SDK mediation platform....more

Manatt, Phelps & Phillips, LLP

Accountability Program Emphasizes Transparency in New Decisions

Marking its 89th decision, the Online Interest-Based Advertising Accountability Program released two decisions addressing the issue of transparency....more

75 Results
 / 
View per page
Page: of 3

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide