As a social media and trademark attorney, I often get asked this question: Do I need a trademark for my business name and/or my specific products or services? And, the typical legal answer still applies – it depends! ...more
Did you know you can own a domain name and potentially be infringing on the rights of a trademark owner?When entrepreneurs are launching a new business or brand, they spend a ton of time, effort, and resources on getting the...more
As the coronavirus pandemic roils the global economy, companies are caught in the crosshairs on how to acquire and retain customers. From mom & pop stores to big-box retailers, COVID-19 has forced many companies to consider...more
I’m not telling you anything you don’t know but now more than ever, having clear and distinctive branding is so critical in such a hyper distracted marketplace. Your brand helps elevate your company above the noise and sets...more