The use of online tracking technologies for online behavioral advertising, analytics and related activities has come under increasing scrutiny by regulators in the U.S., Europe and elsewhere. The obligations under various...more
11/7/2023
/ Advertising ,
Behavioral Advertising ,
Cookie Banners ,
Cookies ,
Do Not Sell ,
EU ,
Opt-In ,
Opt-Outs ,
Privacy Laws ,
State Privacy Laws ,
Targeted Digital Advertising ,
Web Tracking
When the CCPA was enacted last year, BCLP published a Practical Guide to help companies reduce the requirements of the Act into practice. Following publication of the Guide, we wrote a series of articles that addressed...more
3/11/2020
/ Advertising ,
Behavioral Advertising ,
California Consumer Privacy Act (CCPA) ,
Consumer Privacy Rights ,
Cookie Banners ,
Cookies ,
Opt-Outs ,
Personal Information ,
Private Right of Action ,
Statutory Penalties ,
Websites
Probably not.
A data subject’s consent to the use of analytics or behavioural cookies must be a valid “affirmative act.” While it may be argued that the data subject is indeed performing an “affirmative act” by continuing...more
Likely no.
The placement of analytics or behavioural advertising cookies can only be accomplished when the basis for the placement of the cookies is the data subject’s consent. In order for consent to comply with the...more
Probably not.
A cookie can qualify as “personal data” under GDPR when it can be linked to an individual person. Even in instances where a cookie cannot be linked, it is still governed by the ePrivacy Directive and...more
7/24/2019
/ Consent ,
Cookie Banners ,
Cookies ,
e-Privacy Directive ,
EU ,
EU Data Protection Laws ,
General Data Protection Regulation (GDPR) ,
Information Commissioner's Office (ICO) ,
Personal Data ,
Popular ,
Prior Express Consent ,
Privacy and Electronic Communications Regulation 2003 (PECR). ,
UK
The term “cookie banner” refers to a banner, or splash page, deployed on a website to inform visitors that the website uses cookies. There is little standardization concerning how cookie banners are deployed. Different...more