Since our first update on Mobile Location Analytics (MLA) for retailers, the International Working Group on Data Protection in Telecommunications ("the Group") has released a working paper raising additional considerations...more
For brick-and-mortar retailers, smart phones have taken on an entirely new role in customers’ shopping experiences. A technology known as "mobile location analytics" ("MLA") or sometimes, "indoor analytics," gives brick and...more
11/3/2015
/ Analytics ,
Cell Phones ,
Data Collection ,
Do Not Call List ,
Federal Trade Commission (FTC) ,
Mobile Apps ,
Mobile Devices ,
Popular ,
Privacy Concerns ,
Retail Market ,
Retail Tracking ,
Retailers ,
Smartphones ,
Wireless Devices ,
Wireless Technology