As shopping via mobile devices captures a greater share of e-commerce, experts are making bold predictions about the role cell phones will play in this year’s holiday shopping landscape....more
12/13/2018
/ Brick-and-Mortar Stores ,
Cybersecurity ,
Data Collection ,
E-Commerce ,
Internet Retailers ,
Mobile Devices ,
Opt-Outs ,
Retail Market ,
Retail Tracking ,
Retailers ,
Target ,
Wal-Mart
Brick-and-mortar retailers are on a constant quest to compete with ever-growing e-commerce outlets. Some strategies for engaging consumers are unconventional, but others seem like downright science fiction....more
Radio Frequency Identification (RFID) might just be the next big thing in retail. RFID, an electronic device, small enough to remain undetected by the average consumer, can be discretely attached to an item and allows...more
Since our first update on Mobile Location Analytics (MLA) for retailers, the International Working Group on Data Protection in Telecommunications ("the Group") has released a working paper raising additional considerations...more
For brick-and-mortar retailers, smart phones have taken on an entirely new role in customers’ shopping experiences. A technology known as "mobile location analytics" ("MLA") or sometimes, "indoor analytics," gives brick and...more
11/3/2015
/ Analytics ,
Cell Phones ,
Data Collection ,
Do Not Call List ,
Federal Trade Commission (FTC) ,
Mobile Apps ,
Mobile Devices ,
Popular ,
Privacy Concerns ,
Retail Market ,
Retail Tracking ,
Retailers ,
Smartphones ,
Wireless Devices ,
Wireless Technology