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The #AD Vantage Point: Navigating the FTC Endorsement Guides, Part III

As a reminder, the FTC Endorsement Guides describe how the FTC evaluates whether certain advertisements are false and misleading under Section 5 of the FTC Act....more

The #AD Vantage Point: Navigating the FTC Endorsement Guides, Part II

The first article in this series explained the requirements under the FTC's current Endorsement Guides that athletes must have "clear and conspicuous" disclosures to endorse a product or promote a business.  But what...more

The #AD Vantage Point: Navigating the FTC Endorsement Guides, Part I

Our colleague Clint Cogburn recently wrote an article discussing the guidance provided by the NCAA's Interim NIL Policy, released in May 2022.  But the NCAA and individual states are not the only players establishing...more

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