Fernando Bohorquez Jr.

BakerHostetler

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FTC Clarifies Native and Online Ad Obligations

The FTC, in recent staff statements, has sought to clarify advertisers’ and publishers’ obligations regarding native advertising and social media promotions, particularly regarding when and how to clarify to readers that a...more

6/18/2015 / Advertising , Affiliate Marketers , Contests & Promotions , Federal Trade Commission (FTC) , Native Advertising , Online Advertisements , Online Reviews , Popular , Social Media , Social Networks

All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC – Part IV

—PART IV— Commercial and Noncommercial Inextricably Intertwined Speech - The Bolger court found that the mailings constituted commercial speech “notwithstanding the fact that [informational pamphlets]...more

10/3/2014 / Advertising , Commercial Speech , Federal Trade Commission (FTC) , First Amendment , Native Advertising , Online Advertisements , Social Networks

All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC – Part II

In this five part series, originally published in the Summer 2014 edition of the Media Law Resource Center Bulletin, we take an in-depth look at the native advertising phenomenon and the legal issues surrounding the practice....more

10/2/2014 / Advertising , Commercial Speech , Federal Trade Commission (FTC) , First Amendment , Native Advertising , Online Advertisements , Social Networks

All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC – Part I

Understanding the Once And Future Native Advertising - What is “Native Advertising”? The definition of “native advertising”, or simply “native”, is admittedly an elusive one. There are many definitions put forth...more

10/2/2014 / Advertising , Big Data , Facebook , Mobile Ad Networks , Mobile Apps , Native Advertising , Snapchat , Social Networks , Twitter

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