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“Deepfake” Technology: Very Real Marketing Value … and Risks

As COVID-19 lockdowns continue to restrict in-person production, advertisers are increasingly turning to digital technologies to produce new creative assets. Recently, there has been increased interest in using “deepfake”...more

Coronavirus: Are Spectator Bans the Worst Case Scenario for Brand Sponsors?

On Wednesday, amid growing concern over the spread of Coronavirus Disease 2019 (“COVID-19” or “coronavirus”), the Italian government announced that all sporting events in Italy will resume. The catch? They will all take...more

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