Keith Barritt

Keith Barritt

Fish & Richardson

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More Is More: Ensure Your Mark Is Protectable Before You Enforce

The Federal Circuit’s recent decision in Heritage Alliance v. American Policy Roundtable, Case No. 24-1155 (Fed. Cir. Apr. 9, 2025), provides a salient reminder to brand owners seeking to build value in descriptive trademarks...more

5/2/2025  /  Acquired Distinctiveness , Corporate Branding , Descriptive Trademarks , Evidence , Intellectual Property Protection , Lanham Act , Trademark Litigation , Trademark Registration , Trademark Trial and Appeal Board , Trademarks
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