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More Is More: Ensure Your Mark Is Protectable Before You Enforce

The Federal Circuit’s recent decision in Heritage Alliance v. American Policy Roundtable, Case No. 24-1155 (Fed. Cir. Apr. 9, 2025), provides a salient reminder to brand owners seeking to build value in descriptive trademarks...more

Enforcement of Descriptive Mark without Acquired Distinctiveness?

In a case divorced from the usual battle over priority of use of a mark, the U.S. Trademark Office has just cancelled a Supplemental Registration for the mark MEN’S DIVORCE based on a challenge by the prior user of MEN’S...more

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