The influencer marketing ecosystem has evolved into a multibillion-dollar engine of digital commerce, delivering measurable ROI to brands across industries. However, as the industry matures, so too does the legal landscape...more
Influencer marketing saw explosive growth in 2016, with 86% of marketers having used the tactic, 94% of whom found it effective. In 2016, most marketers spent between $25,000 to $50,000 per influencer marketing program, which...more
3/16/2017
/ Advertising ,
Disclosure Requirements ,
Endorsements ,
Facebook ,
Fashion Branding ,
Fashion Industry ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Instagram ,
Marketing ,
Merchandising Rights ,
Snapchat ,
Social Media ,
Testimonial Statements ,
Twitter ,
YouTube