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Italy revolutionizes the Influencer Marketing landscape

On January 16 the Italian Authority for Communications Guarantees (AGCOM) published new guidelines on influencer marketing, marking a significant shift for influencers by imposing new obligations....more

1/25/2024  /  Advertising , Copyright , Italy , Social Media

Augmented reality and e-commerce: IP implications of a powerful alliance

This year, the pandemic forced brands to reinvent themselves to stay virtually close to customers. A surprisingly high number of companies quickly turned to augmented reality ("AR"), recognizing the strong power of this...more

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