The latest of many Italian regulatory changes aimed at protecting the "Made in Italy" brand comes as the Municipality of Milan approved a new "Regulation for the release of authorization to register trademarks including the...more
Today, 23 August 2023, major revisions to the Italian Intellectual Property Code become effective. The changes are aimed at streamlining procedural aspects of registering and enforcing IP in a digital age and at strengthening...more
On 19 April 2022, the first-ever decision based on Italian Law Decree No. 16/2020 – regulating ambush marketing – was issued. It fined the multinational e-commerce company Zalando SE ("Zalando") for an ambush marketing...more
This year, the pandemic forced brands to reinvent themselves to stay virtually close to customers. A surprisingly high number of companies quickly turned to augmented reality ("AR"), recognizing the strong power of this...more
As the saying goes, it's the most wonderful time of the year – but it is also the busiest time for retailers. As merchants seek to cash in on the holiday shopping rush, we are noticing trends that have potentially significant...more
12/9/2019
/ Algorithms ,
Amazon Echo ,
Analytics ,
Apple ,
Celebrity Endorsements ,
China ,
Competition ,
Connected Items ,
Contests & Promotions ,
EU ,
Google ,
Green Marketing ,
Holidays ,
Imports ,
Influencers ,
Intellectual Property Protection ,
Marketing ,
Misleading Statements ,
Ownership of Works ,
Retail Market ,
Retailers ,
Section 301 ,
Smart Devices ,
Tariffs ,
Unfair or Deceptive Trade Practices