Picture this. It is June 2026, your place in LA, Miami, or Kansas City is full, the TVs are finally behaving, and your staff has perfected the art of pouring and pivoting when a match swings in two minutes....more
The sports industry is undergoing structural change. New monetization models, expanded sponsorship inventory, evolving reputational risks, and the convergence of media, data, and infrastructure are reshaping how leagues,...more
The NCAA national men’s and women’s basketball tournaments will start on March 15, 2026 and conclude with the national championship games in early April...more
Olympic and Paralympic intellectual property is subject to robust protection under Italian and international law. Brands that engage with the Games through authorised partnerships can fully leverage their commercial value,...more
Welcome to the February 2026 edition of The Sports Law Playbook. In this issue, we take a closer look at the legal challenges facing advertisers, sponsors and rights holders as marquee events like the Super Bowl and the...more
If you’re going to start a new series about the business of entertainment, it only makes sense to begin with someone who knows how to protect the business behind the buzz. Intellectual property is at the heart of every deal,...more
The NCAA national men’s and women’s basketball tournaments will start on March 16, 2025 and conclude with the national championship games in early April. Broadcast stations often conduct promotions tied to these...more
The Olympics, long an international spectacle featuring the highest caliber athletes from around the world competing for gold, also features another, less well-known battleground: the competition between companies hoping to...more
The Olympics are coming! Now is a good time for brand owners who are planning promotional activities related to the Olympic games, or have endorsement agreements with Olympic athletes, to review the rules and make sure they...more
The Paris 2024 Olympic Games are about to begin, along with discussions around ambush marketing. Ambush marketing involves the opportunistic use of events to promote products and/or services without actually financially...more
The NCAA national men’s and women’s basketball tournaments will begin on March 17, 2024 and end with the national championship games in early April. Broadcast stations often conduct promotions tied to these tournaments...more
On 19 April 2022, the first-ever decision based on Italian Law Decree No. 16/2020 – regulating ambush marketing – was issued. It fined the multinational e-commerce company Zalando SE ("Zalando") for an ambush marketing...more
The Tokyo 2020 Olympic Summer Games officially kick-off today. Taking place a year later than scheduled as a result of the pandemic, and amid no small amount of controversy, the Games will look a little different than...more
For a few weeks every two years, the Summer and Winter Olympic Games offer brand owners and advertisers the opportunity to reach billions of people in hundreds of countries. The Summer Games in Rio 2016 reached a television...more